“A mental disease has swept the planet: banalization. Everyone is hypnotized by production and comfort -- sewage system, elevator, bathroom, washing machine. This state of affairs, which arose out of a struggle against poverty, overshoots its ultimate goal -- the liberation of humanity from material cares -- and becomes an obsessive image hanging over the present. Between love and a garbage disposal, young people of all countries have made their choice and prefer the garbage disposal. A complete and sudden change of spirit has become essential, by bringing to light forgotten desires and creating entirely new ones. And by an intensive propaganda in favor of these desires.Gilles Ivain (aka Ivan Chtcheglov)”
“Everyone wavers between the emotionally still-alive past ad the already dead future.Gilles Ivain (aka Ivan Chtcheglov)”
“There was good in seahorses, in yellow dwarfs of destiny, but they are in no way adapted to the requirements of modern life.Gilles Ivain (aka Ivan Chtcheglov)”
“We are bored in the city, to still discover mysteries on the signs along the street, latest state of humor and poetry, requires getting damned tired...Gilles Ivain (aka Ivan Chtcheglov)”
“Between love and the automatic garbage chute, young people everywhere have made their choice and prefer the garbage chute. [Entre l'amour et le vide-ordure automatique la jeunesse de tous les pays a fait son choix et préfère le vide-ordure.]”
“The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force. The class which has the means of material production at its disposal, has control at the same time over the means of mental production, so that thereby, generally speaking, the ideas of those who lack the means of mental production are subject to it. The ruling ideas are nothing more than the ideal expression of the dominant material relationships, the dominant material relationships grasped as ideas.”