“Branding is about everything.”

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you”

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”

“If you don't brand yourself, other people will. And I can guarantee you that they won't brand you in the way that you want to be branded.”

“Fulfill your pride in your brand! Brand your uniqueness with a sophisticated personality.”