“The most important thing in life is style. That is the style of one s existence the characteristic mode of one s actions is basically ultimately what matters. For if man defines himself by doing then style is doubly definitive because style describes the doing. The point is this happiness is a learned condition. And since it is learned and self generating it does not depend upon external circumstances for its perpetuation. This throws a very ironic light on content. And underscores the primacy of style. It is content or rather the consciousness of content that fills the void. But the mere presence of content is not enough. It is style that gives content the capacity to absorb us to move us it is style that makes us care.”

“Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.”

“So you think that you're a failure, do you? Well, you probably are. What's wrong with that? In the first place, if you've any sense at all you must have learned by now that we pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success. Embrace failure! Seek it out. Learn to love it. That may be the only way any of us will ever be free.”

“Love easily confuses us because it is always in flux between illusion and substance, between memory and wish, between contentment and need.”

“We are tied down to a language which makes up in obscurity what it lacks in style.”

“Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.”

“I can only hope that, upon learning of my imminent execution, Good Samaritans in Colorado will be moved to ship me a plump love apple from their backyard patch - and should they happen to be friendly with Hunter S. Thompson, perhaps persuade him to inject it with a little something beforehand. Hunter will know just what I mean, and trust me, it won't affect the taste of the tomato.**When I wrote those lines, Thompson was alive and blooming. Now, with his sad demise, still more color has faded out of the American scene. Where are the men today whose lives are not beige; where are the writers whose style is not gray?”