“don't just describe an emotion, arouse it, make them experience it, by manipulating the symbol of the emotion, and sometimes we have to come into awareness through the back door.”

“Initially, the positive emotions derived from cultivating our higher natures may be weak, but we can enhance them through constant familiarity, making our experiences of happiness and inner contentment far more powerful than a life abandoned to purely impulsive emotions.”

“Awareness makes us emotionally brilliant.”

“Magic is not, and never has been a substitute for science, but is rather a constructive activity with a specific social function, and one that is still operative. [...] The aim of magical objects and magical rites is to arouse emotion in the group and to make such aroused emotions effective agents.”

“Why, then, do depression and unhappiness outlast the situations that trigger them? Or why, sometimes, does a sense of malaise and dis-­satisfaction go on and on? The short answer is that these emotions per­sist because we have emotional reactions to our own emotions that ac­tually keep them going.”

“What makes and experience a memory is when we share with someone, the emotions we felt”