“If you label it this, then it can't be that.”

“They were...well, Beautiful People! - not 'students', 'clerks', 'salesgirls', 'executive trainees' - Christ, don't give me your occupation-game labels! We are Beautiful People, ascendant from your robot junkyard.”

“It's like a boulder rolling down a hill - you can watch it and talk about it and scream and say Shit! but you can't stop it. It's just a question of where it's going to go.”

“They're just beginning to open the doors in their minds""But once you've been through that door, you can't just keep going through it over and over again...”

“A person has all sorts of lags built into him Kesey is saying. Once the most basic is the sensory lag the lag between the time your senses receive something and you are able to react. One-thirtieth of a second is the time it takes if you are the most alert person alive and most people are a lot slower than that.... You can't go any faster than that... We are all doomed to spend the rest of our lives watching a movies of our lives - we are always acting on what has just finished happening. It happened at least 1 30th of a second ago. We think we are in the present but we aren't. The present we know is only a movies of the past and we will really never be able to control the present through ordinary means.”

“One of the few freedoms that we have as human beings that cannot be taken away from us is the freedom to assent to what is true and to deny what is false. Nothing you can give me is worth surrendering that freedom for. At this moment I'm a man with complete tranquillity...I've been a real estate developer for most of my life, and I can tell you that a developer lives with the opposite of tranquillity, which is perturbation. You're perturbed about something all the time. You build your first development, and right away you want to build a bigger one, and you want a bigger house to live in, and if it ain't in Buckhead, you might as well cut your wrists. Soon's you got that, you want a plantation, tens of thousands of acres devoted solely to shooting quail, because you know of four or five developers who've already got that. And soon's you get that, you want a place on Sea Island and a Hatteras cruiser and a spread northwest of Buckhead, near the Chattahoochee, where you can ride a horse during the week, when you're not down at the plantation, plus a ranch in Wyoming, Colorado, or Montana, because truly successful men in Atlanta and New York all got their ranches, and of course now you need a private plane, a big one, too, a jet, a Gulfstream Five, because who's got the patience and the time and the humility to fly commercially, even to the plantation, much less out to a ranch? What is it you're looking for in this endless quest? Tranquillity. You think if only you can acquire enough worldly goods, enough recognition, enough eminence, you will be free, there'll be nothing more to worry about, and instead you become a bigger and bigger slave to how you think others are judging you.”

“YOU ARE HEREBY EMPOWERED!!!!!!!!!!!!!”