“We have the whole concept of popularity backward. We imagine it as a small and exclusive club of people we idolize or envy. But most popular people are hated by the majority. So, if you are despised by everyone outside your little clique, and liked only by those inside it, you are vastly unpopular by any objective measure. The key to ultimate popularity is not to be loved or envied by as many people as possible but to be loved or envied by the right people.”

“We all want to be stars. The idea of being revered and envied must be encoded somewhere deep in our DNA. So must the desire to revere and envy others we imagine to be better, more accepted, and more popular than we are. The only problem is that the most necessary qualities required to be a celebrity -- self-absorption, egomania, shamelessness -- are the least attractive in a friend.”

“The truth is, those people we feel drawn to most might not be intended as love interests, but rather as life-changing, life-altering presences that come into our lives for reasons we can't yet understand.”

“We all like to think the world ends when we do. The truth is our acquaintances, our friends, and our loved ones all live on, and through them, so do we. It's not about what you had, but what you gave. It's not about how you looked, but how you lived. And it's not just about being remembered. It's about giving people a good reason to remember you.”

“Talk is cheap. If it wasn't, people might not toss around "I love you" like amarked-down phrase in a sale bin.”

“You can only get outside yourself by looking inside.”

“Now I lay me down to sleep,I pray the Lord my soul to keep.And if I should die before I awake,I pray the popular attend my wake.”