“Books don't need to be published," Lars Högström said. "The main thing is that they should be written.”

“Snooki is a bestselling author? Huh? What? I don't know if I should dumb down my book, shoot myself or find a publisher who'll settle for a rough draft written on a Pop-Tart and a coconut lotion handie..”

“Sometimes words need music too. Sometimes the descriptions are not enough. Books should be written with soundtracks, like films.”

“Don't cry for publishers, paper books ain't dying.”

“I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.”

“To me a book is a message from the gods to mankind; or, if not, should never be published at all.”