“If you want to use television to teach somebody, you must first teachthem how to use television.”

“I suspect that there is no serious scholar who doesn’t like to watch television. I’m just the only one who confesses”

“The order that our mind imagines is like a net, or like a ladder, built to attain something. But afterward you must throw the ladder away, because you discover that, even if it was useful, it was meaningless.”

“Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.”

“But the purpose of a story is to teach and to please at once, and what it teaches is how to recognize the snares of the world.”

“Listening doesn't mean trying to understand. Anything, however trifling, may be of use one day. What matters is to know something that others don't know you know.”

“[...] there is one inexorable law of technology, and it is this: when revolutionary inventions become widely accessible, they cease to be accessible. Technology is inherently democratic, because it promises the same services to all; but it works only if the rich are alone using it. When the poor also adopt technology, it stops working. A train used to take two hours to go from A to B; then the motor car arrived, which could cover the same distance in one hour. For this reason cars were very expensive. But as soon as the masses could afford to buy them, the roads became jammed, and the trains started to move faster. Consider how absurd it is for the authorities constantly to urge people to use public transport, in the age of the automobile; but with public transport, by consenting not to belong to the elite, you get where you're going before members of the elite do.”