“Flow is something the reader experiences, not the writer.”

“Depth is not something the writer puts into a book; it's something the reader takes out of it.”

“If you want to master the art of the sentence, you must first accept a somewhat unpleasant truth--something a lot of writers would rather deny: The Reader is king. You are his servant. You serve the Reader information. You serve the Reader entertainment. You serve the Reader details of your company's recent merger or details of your experiences in drug rehab. In each case, as a writer you're working for the man (or the woman). Only by knowing your place can you do your job well.”

“No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.”

“A writer is nothing without a reader; a reader is nothing without a writer.”

“A writer fails, not when a reader is not moved; but when, as a reader, the writer is not moved.”