“A politician is not allowed to get too emotional in public, so what he does is drop subtle hints that, over time, cause the public to get emotional. Once the same emotions are generated by enough people, the politician can use it to steer the public in his desired direction. Fear is an emotion that is often used this way. A smart politician knows that if he can create fear in enough people, those people will give up what they truly want in order to give the politician what he says they need.”

“It is asked whether, in fact, the leader makes propaganda, or whether propaganda makes the leader. There is a widespread impression that a good press agent can puff up a nobody into a great man. The answer is the same as that made to the old query as to whether the newspaper makes public opinion or whether public opinion makes the newspaper. There has to be fertile ground for the leader and the idea to fall on. But the leader also has to have some vital seed to sow. To use another figure, a mutual need has to exist before either can become positively effective. Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear.”

“If democracy is to be rebuilt … it is necessary not just for the public to learn to trust their politicians, but for the politicians to learn to trust the public.”

“What does the actual lapse of time got to do with it? It is only shallow people who require years to get rid of an emotion. A man who is master of himself can end a sorrow as easily as he can invent a pleasure. I don't want to be at the mercy of my emotions. I want to use them, to enjoy them, and to dominate them.”

“You can't speak Music with notes alone, but you can speak Music without notes at all!”

“Politicians and others are stuck in a horrible world where being emotional in any way counts as being unbalanced, and unable to think clearly. For me, emotions are thought.”

“People who say that everyone knows politicians lie and deceive and spy and bribe are only giving themselves an excuse for not getting involved in politics.”