“You’re smart and witty. You’re so talented and really have an eye for advertising. Trust in that, and trust in the person who interviewed you today to see that about you.”

“You see, you closed your eyes. That was the difference. Sometimes you cannot believe what you see, you have to believe what you feel. And if you are ever going to have other people trust you, you must feel that you can trust them, too--even when you’re in the dark. Even when you’re falling.”

“How do you control another person? Two ways. Trust, or fear. People and animals will follow you if they trust you. But trust must be earned. And it is earned by people who are good and great. So if you’re neither good nor great, you can only use fear...”

“And if you are ever going to have other people trust you, you must feel that you can trust them, too —even when you’re in the dark. Even when you’re falling.”

“…if you’re going to be a smart ass you should start with being smart, otherwise, you’re really just an ass.”

“Trust is weird,” my mother said. “People give it too easily, most of the time. Because somebody is attractive, they expect him to be good or honest. Or like pushy salesmen—somebody who carefully makes you feel like you’re emotionally obligated to trust them. Like you’re the rude one if you don’t. Trust is really something that needs to be earned. Hard earned. If somebody every says, ‘Don’t you trust me?’ Just say, “No, as a matter of fact.”