“What, in the end, makes advertisements superior to criticism? Not what the moving red neon says—but the fiery pool reflecting it in the asphalt.”
“What you say in advertising is more important than how you say it.”
“What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.”
“Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.”
“Say no to asphalt!”
“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”