“Success or failure inbusiness is caused more by mental attitude even than by mentalcapacity." Banish the fear-attitude; acquire the confidentattitude. And remember that the only way to acquire it is—toacquire it.”

“Success or failure in business is caused more by the mental attitude even than by mental capacities.”

“Success is more attitude than aptitude”

“Man's rise or fall, success or failure, happiness or unhappiness depends on his attitude ... a man's attitude will create the situation he imagines.”

“The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes.”

“The only real stumbling block is fear of failure. In cooking you've got to have a what-the-hell attitude.”