“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.”

“I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.”

“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”

“Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of this time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.”

“the best innovation is sometimes the company, the way you organize the company”

“When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off.”

“The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked”