“In other words, the idea for the iPad actually came before, and helped to shape, the birth of the iPhone. ”

“When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.”

“i had no idea what i wanted to do with my life and no idea how college was going to help me figure it out.”

“In two days he saw Rupert Murdoch, his son James, and the management of their Wall Street Journal; Arthur Sulzberger Jr. and the top executives at the New York Times; and executives at Time, Fortune, and other Time Inc. magazines. “I would love to help quality journalism,” he later said. “We can’t depend on bloggers for our news.”

“In the annals of innovation, new ideas are only part of the equation. Execution is just as important.”

“To dwell on the things that depress or anger us does not help in overcoming them. One must knock them down alone.”

“Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.”