“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“One way to remember who you are is to remember who your heroes are.”

“We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.”

“Almost everything...all external expectations...all pride...all fear of embarrassment or failure...these things just fall away in the face of death....leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking that you have something to lose. You are already naked...there is no reason not to follow your heart.”

“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”

“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.”