“Steve Jobs had a tendency to see things in a binary way: "A person was either a hero or a bozo, a product was either amazing or shit”
“You either did or you didn't - there is no try. - Steve Jobs.”
“Everything I did, I did because I thought it was the correct thing to do… I am not a hero, it is true… But I am not a bad person, either.”
“Either you die a hero or live long enough to see yourself become a villain.”
“Get your feet off my desk, get out of here, you stink, and we're not going to buy your product." -- Atari President Joe Keenan, responding to Steve Jobs' offer to sell him rightsto the new personal computer he and Steve Wozniak developed (1976)”
“Steve Jobs has a saying that A players hire A players. But B players hire C players, and C players hire D players. It doesn't take long to get to F players. This trickle-down effect causes bozo explosions in companies.”