“Now if you are told that some piece of information will come as a shock to you, the chances are that you will really feel shocked, even if the information itself isn't of the slightest importance.”

“Information is useless if it is not applied to something important or if you will forget it before you have a chance to apply it.”

“One of your many jobs as manager is information conduit, and the rules are deceptively simple: for each piece of information you see, you must correctly determine who on your team needs that piece of information to do their job.”

“The information you have is not the information you want. The information you want is not the information you need. The information you need is not the information you can obtain. The information you can obtain costs more than you want to pay”

“I've come to see our central nervous system as a kind of vintage switchboard, all thick foam wires and old-fashioned plugs. The circuitry isn't properly equipped; after a surplus of emotional information the system overloads, the circuit breaks, the board runs dark. That's what shock is.”

“And a new philosophy emerged called quantum physics, which suggest that the individual’s function is to inform and be informed. You really exist only when you’re in a field sharing and exchanging information. You create the realities you inhabit.”