“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”

“...universities were not meant entirely, or even chiefly, as stepping-stones to an examination, but that there is something else which universities can teach and ought to teach—nay, which I feel quite sure they were originally meant to teach—something that may not have a marketable value before a Board of Examiners, but which has a permanent value for the whole of our life, and that is a real interest in our work, and, more than that, a love of our work, and, more than that, a true joy and happiness in our work...”

“The hardest thing is to do something which is close to nothing because it is demanding all of you.”

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

“The market ... demands a signal from you that you're serious, powerful, accepted, and safe.”

“There is a contradiction between market liberalism and political liberalism. The market liberals (e.g., social conservatives) of today want family values, less government, and maintain the traditions of society (at least in America's case). However, we must face the cultural contradiction of capitalism: the progress of capitalism, which necessitates a consumer culture, undermines the values which render capitalism possible”