“Someday someone is going to create a stir by proposing a radical new tool for the study people. It will be called the face-value technique. It would be based on the premise that people often do what they do for the reasons they think they do. The use of this technique will lead to many pitfalls, for it is undeniably true that people do not always act logically or say what they mean. But I wonder if it would produce findings any more unscientific than the opposite course.”

William H. Whyte

William H. Whyte - “Someday someone is going to create a...” 1

Similar quotes

“I think if I had to put a finger on what I consider a good education, a good radical education, it wouldn't be anything about methods or techniques. It would be loving people first.”

Myles Horton
Read more

“I can’t extrapolate a theory of what people would do based on the limited data set of what one person—myself—would do. That’s why I need clones, so I can more accurately gauge what large crowds of people would do in a given situation.”

Jarod Kintz
Read more

“People are often worried. They are told they ought to love God. They cannot find any such feeling in themselves. What are they to do? The answer is the same as before. Act as if you did. Do not sit trying to manufacture feelings. Ask yourself, ‘If I were sure that I loved God, what would I do?’ When you have found the answer, go and do it.”

C.S. Lewis
Read more

“Some people want it all and expect it all; always looking outward, so often proclaiming what they deserve, even more saying what they want, and all thinking another should provide it for them. Do they ever bother to be the person they think someone else would love to have?”

Donna Lynn Hope
Read more

“Everyone does', 'They say', 'tradition', 'studies show', these are not reasons to do or not to do anything, but rather excuses people use to avoid the work of thinking about the question.”

Jennie Moench
Read more