“The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.”

“It is not the fault of the entrepreneurs that the consumers, the people, the common man, prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.”

“Criminal law is one of the few professions where the client buys someone else's luck. The luck of most people is strictly non-transferrable. But a good criminal lawyer can sell all his luck to a client, and the more luck he sells the more he has to sell.”

“The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.”

“You're lucky I was on that roof all day. That old man... he was trying to sell you a Sega product.”

“Inequality of wealth and incomes is an essential feature of the market economy. It is the implement that makes the consumers supreme in giving them the power to force all those engaged in production to comply with their orders. It forces all those engaged in production to the utmost exertion in the service of the consumers. It makes competition work. He who best serves the consumers profits most and accumulatesriches.”