“Customers rarely know what they want until they don't get it.”
“Sometimes we don't know what we want until we don't get it.”
“Sometimtes you don't even know what you really want until you get what you thought you wanted.”
“You don't get out by giving them what you think they want. You don't get out until you are what they want. ”
“The number one reason most people don't get what they want is that they don't know what they want.”
“Nobody smart knows what they want to do until they get into their twenties or thirties.”