“Einstein didn't invent the theory of relativity while he was multitasking at the Swiss patent office."quoting, David Meyer, a cognitive scientist at the University of Michigan”

“Your motivations--get that promotion, throw the best parties, run for public office--aren't impersonal abstractions but powerfully reflect who you are and what you focus on. An individual's goals figure prominently in the theories of personality first developed by the Harvard psychologist Henry Murray. According to his successor David McClelland, what Friedrich Nietzsche called "the will to power," which he considered the major driving force behind human behavior, is one of the three basic motivations, along with achievement and affiliation, that differentiate us as individuals.A simple experiment show show these broad emotional motivations can affect what you pay attention to or ignore on very basic levels. When they examine images of faces that express different kinds of emotion, power-oriented subjects are drawn to nonconfrontational visages, such as "surprise faces," rather than to those that suggest dominance, as "anger faces" do. In contrast, people spurred by affiliation gravitate toward friendly or joyful faces.”

“Debriefing-style counseling after a trauma often aggravates a victim's stress-related symptoms, for example, and 4 in 10 bereaved people do better without grief therapy.”

“Arguably the mos intriguing characteristic assessed by the Multidimensional Personality Questionnaire (MPQ), a widely used test developed by the University of Minnesota's eminent psychologist Auke Tellegen, is "absorption," which describes a particular style of focusing. If you get a high score in this trait, you're naturally inclined toward what he calls a "respondent" or "experiential" way of focusing.”

“Consciousness, which is the "reflective" element of Norman's conceptual brain, handles the "higher" functions at the metaphorical tip of the very top of that complicated organ. Because consciousness pays a lot of attention to your thoughts, you tend to identify it with cognition. However, if you try to figure out exactly how you run your business or care for your family, you soon realize that you can't grasp that process just by thinking about it. As Norman puts it, "Consciousness also has a qualitative, sensory feel. If I say, 'I'm afraid,' it's not just my mind talking. My stomach also knots up.”

“Because you actually might not know what activities truly engage your attention and satisfy you, he says, it can be helpful to keep a diary of what you do all day and how you feel while doing it. Then, try to do more of what's rewarding, even if it takes an effort, and less of what isn't. Where optimal experience is concerned, he says, "'I just don't have the time' often means 'I just don't have the self-discipline.”

“Horse Frightened by a Lion depicts a majestic stallion in a very different situation. Stubbs painted this magnetic masterpiece to illustrate the nature of the sublime, which was one of his era's most popular philosophical concepts,and its relation to a timelessly riveting feeling: fear. The magnificent horse galloping through a vast wilderness encounters the bottom-up stimulus of a crouching predator and responds with a dramatic display of what psychologists mildly call "negative emotion." The equine superstar's arched neck, dilated eyes, and flared nostrils are in fact the very picture of overwhelming dread. The painting's subject matter reflects he philosopher Edmund Burke's widely circulated Philosophical Enquiry into the Origins of Our Ideas of the Sublime and Beautiful, which asserts that because "terror" is unparalleled in commanding "astonishment," or total, single-pointed,--indeed, rapt--attention, it is "the ruling principle of the sublime.”