“Horse Frightened by a Lion depicts a majestic stallion in a very different situation. Stubbs painted this magnetic masterpiece to illustrate the nature of the sublime, which was one of his era's most popular philosophical concepts,and its relation to a timelessly riveting feeling: fear. The magnificent horse galloping through a vast wilderness encounters the bottom-up stimulus of a crouching predator and responds with a dramatic display of what psychologists mildly call "negative emotion." The equine superstar's arched neck, dilated eyes, and flared nostrils are in fact the very picture of overwhelming dread. The painting's subject matter reflects he philosopher Edmund Burke's widely circulated Philosophical Enquiry into the Origins of Our Ideas of the Sublime and Beautiful, which asserts that because "terror" is unparalleled in commanding "astonishment," or total, single-pointed,--indeed, rapt--attention, it is "the ruling principle of the sublime.”

“Arguably the mos intriguing characteristic assessed by the Multidimensional Personality Questionnaire (MPQ), a widely used test developed by the University of Minnesota's eminent psychologist Auke Tellegen, is "absorption," which describes a particular style of focusing. If you get a high score in this trait, you're naturally inclined toward what he calls a "respondent" or "experiential" way of focusing.”

“Your motivations--get that promotion, throw the best parties, run for public office--aren't impersonal abstractions but powerfully reflect who you are and what you focus on. An individual's goals figure prominently in the theories of personality first developed by the Harvard psychologist Henry Murray. According to his successor David McClelland, what Friedrich Nietzsche called "the will to power," which he considered the major driving force behind human behavior, is one of the three basic motivations, along with achievement and affiliation, that differentiate us as individuals.A simple experiment show show these broad emotional motivations can affect what you pay attention to or ignore on very basic levels. When they examine images of faces that express different kinds of emotion, power-oriented subjects are drawn to nonconfrontational visages, such as "surprise faces," rather than to those that suggest dominance, as "anger faces" do. In contrast, people spurred by affiliation gravitate toward friendly or joyful faces.”

“Recently, the search for what he calls "the splinters that make up different attention problems" has taken Castellanos in a new direction. First, he explains that your brain is far less concerned with your brilliant ideas or searing emotions than with its own internal "gyroscopic busyness," which consumes 65 percent of its total energy. Every fifty seconds, its activity fluctuates, causing what he calls a "brownout." No one knows the purpose of these neurological events, but Castellanos has a thesis: the clockwork pulses enable the brain's circuits to stay "logged on" and available to communicate with one another, even when they're not being used. "Imagine you're a cabdriver on your day off," Castellanos says. "You don't need to use your workday circuits on a Sunday, but to keep those channels open, your brain sends a ping through them every minute or so. The fluctuations are the brain's investment in maintaining its circuits online.”

“After he wrote The Paradox of Choice, Schwartz got fervent amens from European governments as well as individual readers for insisting that the management of your focus has become one of decision-laden modernity's major challenges. Many behavioral economists and social psychologists also share his concern about what he calls "the consequences of mis-attention.”

“Consciousness, which is the "reflective" element of Norman's conceptual brain, handles the "higher" functions at the metaphorical tip of the very top of that complicated organ. Because consciousness pays a lot of attention to your thoughts, you tend to identify it with cognition. However, if you try to figure out exactly how you run your business or care for your family, you soon realize that you can't grasp that process just by thinking about it. As Norman puts it, "Consciousness also has a qualitative, sensory feel. If I say, 'I'm afraid,' it's not just my mind talking. My stomach also knots up.”

“Whenever you squander attention on something that doesn’t put your brain through its paces and stimulate change, your mind stagnates a little and life feels dull.”