“...In Jack Nasar's research on American's taste in homes, only one group preferred the modernist house: architects.”

“Where visual artists are concerned, the Baroque sculptor and architect Bernini and the painter and sculptor Picasso were clearly adept at both experiential and instrumental attending, says Tellegen, as is the modern architect Frank Gehry. Choosing a literary example, he says that F. Scott Fitzgerald once admitted to "wrapping one of his romantic flings in cellophane" for later artistic use and notes that "this kind of heartless but honest professionalism is not uncommon among creative people.”

“In a variation on James's recipe for interesting experience--the familiar leavened by the novel--Hobbs's "art of choosing difficulties" requires selecting projects that are "just manageable." If an activity is too easy, you lose focus and get bored. If it's too hard, you become anxious, overwhelmed, and unable to concentrate. Tellingly, one group is distinguished by its zeal for the kind of work that requires you to give it all you've got: high achievers particularly relish taking on risky projects that have only a 50/50 chance of success.”

“Research shows that when they confront a potentially unpleasant situation, such as some unfriendly faces at a gathering, these extraverts are apt to shift their attention rapidly around the room and zero in on amiable or neutral visages, thus short-circuiting the distressing images before they can get stored in memory.”

“Over time, a commitment to challenging, focused work and leisure produces not only better daily experience, but also a more complex, interesting person: the long-range benefit of the focused life. As Hobbs put it, the secret of fulfillment is "to choose trouble for oneself in the direction of what one would like to become.”

“Among these temperamentally unhappy campers are "reactant" personalities, who focus on what they often wrongly perceive as others' attempts to control them. In one experiment, some of these touchy individuals were asked to think of two people they knew: a bossy sort who advocated hard work and a mellow type who preached la dolce vita. Then, one of the names was flashed before the subjects too briefly to register in their conscious awareness. Next, the subjects were given a task to perform. Those who had been exposed to the hard-driving name performed markedly worse than those exposed to the easygoing name. Even this weak, subliminal attention to an emotional cue that suggested control was enough to get their reactant backs up and cause them to act to their own disadvantage. All relationships involve give-and-take and cooperation, so a person who habitually attends to ordinary requests or suggestions like a bull to a red flag is in for big trouble in both home and workplace.”

“After he wrote The Paradox of Choice, Schwartz got fervent amens from European governments as well as individual readers for insisting that the management of your focus has become one of decision-laden modernity's major challenges. Many behavioral economists and social psychologists also share his concern about what he calls "the consequences of mis-attention.”