“Where visual artists are concerned, the Baroque sculptor and architect Bernini and the painter and sculptor Picasso were clearly adept at both experiential and instrumental attending, says Tellegen, as is the modern architect Frank Gehry. Choosing a literary example, he says that F. Scott Fitzgerald once admitted to "wrapping one of his romantic flings in cellophane" for later artistic use and notes that "this kind of heartless but honest professionalism is not uncommon among creative people.”

“Arguably the mos intriguing characteristic assessed by the Multidimensional Personality Questionnaire (MPQ), a widely used test developed by the University of Minnesota's eminent psychologist Auke Tellegen, is "absorption," which describes a particular style of focusing. If you get a high score in this trait, you're naturally inclined toward what he calls a "respondent" or "experiential" way of focusing.”

“...In Jack Nasar's research on American's taste in homes, only one group preferred the modernist house: architects.”

“After he wrote The Paradox of Choice, Schwartz got fervent amens from European governments as well as individual readers for insisting that the management of your focus has become one of decision-laden modernity's major challenges. Many behavioral economists and social psychologists also share his concern about what he calls "the consequences of mis-attention.”

“Because you actually might not know what activities truly engage your attention and satisfy you, he says, it can be helpful to keep a diary of what you do all day and how you feel while doing it. Then, try to do more of what's rewarding, even if it takes an effort, and less of what isn't. Where optimal experience is concerned, he says, "'I just don't have the time' often means 'I just don't have the self-discipline.”

“Among these temperamentally unhappy campers are "reactant" personalities, who focus on what they often wrongly perceive as others' attempts to control them. In one experiment, some of these touchy individuals were asked to think of two people they knew: a bossy sort who advocated hard work and a mellow type who preached la dolce vita. Then, one of the names was flashed before the subjects too briefly to register in their conscious awareness. Next, the subjects were given a task to perform. Those who had been exposed to the hard-driving name performed markedly worse than those exposed to the easygoing name. Even this weak, subliminal attention to an emotional cue that suggested control was enough to get their reactant backs up and cause them to act to their own disadvantage. All relationships involve give-and-take and cooperation, so a person who habitually attends to ordinary requests or suggestions like a bull to a red flag is in for big trouble in both home and workplace.”

“Recently, the search for what he calls "the splinters that make up different attention problems" has taken Castellanos in a new direction. First, he explains that your brain is far less concerned with your brilliant ideas or searing emotions than with its own internal "gyroscopic busyness," which consumes 65 percent of its total energy. Every fifty seconds, its activity fluctuates, causing what he calls a "brownout." No one knows the purpose of these neurological events, but Castellanos has a thesis: the clockwork pulses enable the brain's circuits to stay "logged on" and available to communicate with one another, even when they're not being used. "Imagine you're a cabdriver on your day off," Castellanos says. "You don't need to use your workday circuits on a Sunday, but to keep those channels open, your brain sends a ping through them every minute or so. The fluctuations are the brain's investment in maintaining its circuits online.”