“If you want to get men to act reasonably, you must set about persuading them in a maniacal manner.”

“Then you think there is no God?""No, I think there quite probably is one.""Then why? …"Mustapha Mond checked him. "But he manifests himself in different ways to different men. In premodern times he manifested himself as the being that's described in these books. Now …""How does he manifest himself now?" asked the Savage."Well, he manifests himself as an absence; as though he weren't there at all.""That's your fault.""Call it the fault of civilization. God isn't compatible with machinery and scientific medicine and universal happiness. You must make your choice. Our civilization has chosen machinery and medicine and happiness. That's why I have to keep these books locked up in the safe. They're smut. People would be shocked it …"The Savage interrupted him. "But isn't it natural to feel there's a God?""You might as well ask if it's natural to do up one's trousers with zippers," said the Controller sarcastically. "You remind me of another of those old fellows called Bradley. He defined philosophy as the finding of bad reason for what one believes by instinct. As if one believed anything by instinct! One believes things because one has been conditioned to believe them. Finding bad reasons for what one believes for other bad reasons–that's philosophy. People believe in God because they've been conditioned to."But all the same," insisted the Savage, "it is natural to believe in God when you're alone–quite alone, in the night, thinking about death …""But people never are alone now," said Mustapha Mond. "We make them hate solitude; and we arrange their lives so that it's almost impossible for them ever to have it.”

“„All effective propaganda“, Hitler wrote, „must be expressed in a few stereotyped formulas.“ The stereotyped formulas must be constantly repeated for „only constant repetition will finally succeed in im printing an idea upon the memory of a crowd.“ Philosophy teaches us to feel uncertain about the things that seems to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgement or to feel doubt.”

“I'm pretty good at inventing phrases- you know, the sort of words that suddenly make you jump, almost as though you'd sat on a pin, they seem so new and exciting even though they're about something hypnopaedically obvious. But that doesn't seem enough. It's not enough for the phrases to be good; what you make with them ought to be good too...I feel I could do something much more important. Yes, and more intense, more violent. But what? What is there more important to say? And how can one be violent about the sort of things one's expected to write about? Words can be like X-rays, if you use them properly-they'll go through anything. You read them and you're pierced. That's one of the things I try to teach my students-how to write piercingly. But what on earth's the good of being pierced by an article about a Community Sing, or the latest improvement in scent organs? Besides, can you make words really piercing-you know, like the very hardest X-rays when you're writing about that sort of thing? Can you say something about nothing?”

“You got rid of them. Yes, that’s just like you. Getting rid of everything unpleasant instead of learning to put up with it. Whether ‘tis better in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles and by opposing end them… But you don’t do either. Neither suffer nor oppose. You just abolish the slings and arrows. It’s too easy.”

“The Savage interrupted him. "But isn't it natural to feel there's a God?" "You might as well ask if it's natural to do up one's trousers with zippers," said the Controller sarcastically. "You remind me of another of those old fellows called Bradley. He defined philosophy as the finding of bad reason for what one believes by instinct. As if one believed anything by instinct! One believes things because one has been conditioned to believe them. Finding bad reasons for what one believes for other bad reasons–that's philosophy. People believe in God because they've been conditioned to.”

“No, give me the past. It doesn’t change; it’s all there in black and white, and you can get to know about it comfortably and decorously and, above all, privately - by reading. … As reading becomes more and more habitual and widespread, an ever-increasing number of people will discover that books will give them all the pleasures of social life and none of its intolerable tedium.”