This quote by Alfred Hitchcock, translated as "It is better to start from a cliché than to arrive at it," highlights an important creative principle in storytelling and filmmaking. Hitchcock suggests that clichés, often seen as overused or unoriginal ideas, can serve as useful starting points. Rather than avoiding clichés altogether, creators should begin with familiar concepts and then innovate or subvert them to craft something fresh and engaging.
By "starting from a cliché," the creator acknowledges common expectations and stereotypes but uses them as a foundation to build complexity or add unique twists. This contrasts with "arriving at a cliché," which implies unintentionally falling into predictable tropes or laziness in storytelling. Hitchcock's perspective encourages conscious and deliberate manipulation of conventions, turning clichés from pitfalls into tools for originality. It stresses the value of understanding genre and narrative structures deeply enough to transform the familiar into something compelling.
“Estoy seguro que a cualquiera le gusta un buen crimen, siempre que no sea la víctima”
“I'm sure anyone who likes a good crime, provided it is not the victim.”
“Give them pleasure. The same pleasure they have when they wake up from a nightmare.”
“Seeing a murder on television... can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.”
“There is no terror in the bang, only in the anticipation of it.”
“Always make the audience suffer as much as possible.”