“Every ten years you should delete from your mind a few ideas that your experience has proven to be false, dangerous.”

“Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be.”

“Every generation’s breakthroughs are proven false by the next generation’sTechnology”

“It should not be difficult to accept the idea that someone else is, in 'your experience of them', in part your self-creation. But it is difficult and sometimes impossible. Impossible because accepting the idea that you are in part creating your 'other' forces you to take on board a high degree of self responsibility. Few of us easily do that. p.234”

“Stop swimming around in your own mind. That is a dangerous neighborhood that you should not go into alone.”

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin”