“There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.”

“Avoid teams at all cost. Keep your circle small. Never join a group that has a name.”

“People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we’ve fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.”

“At least twice a week, I pause in the rush of work and have a meeting with myself. (If I were part of a team, I’d call a team meeting.) I ask myself, again, of the project: “What is this damn thing about?” Keep refining your understanding of the theme; keep narrowing it down.”

“Blame yourself when things go wrong, and give credit to others when things go right. The process of giving other people credit is what it takes to build a team.” Sandberg, one of America’s great team builders, knows exactly what it takes to win.”

“When you're problem solving with a team and somebody has an idea separate the idea from the person talking, because once in a while a jackass might come up with something useful.”