“Everyone had believed for capitalism and democracy to grow, the corporation had to grow; though that was wrong, the idea stuck. Democracy was the meme, but corporate growth was an idea imbedded into that meme. Hard to shake one from the other.”

“The idea that memes exist is a meme meme. ”

“you call democracy freedom. I call it corporation.”

“Evolution itself embodies an ongoing exchange of information between organism and environment .... The gene has its cultural analog, too: the meme. In cultural evolution, a meme is a replicator and propagator — an idea, a fashion, a chain letter, or a conspiracy theory. On a bad day, a meme is a virus.”

“Vimes had once discussed the Ephebian idea of ‘democracy’ with Carrot, and had been rather interested in the idea that everyone had a vote until he found out that while he, Vimes, would have a vote, there was no way in the rules that anyone could prevent Nobby Nobbs from having one as well. Vimes could see the flaw there straight away.”

“Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”