“One of the biggest changes in our society is the shift from prevention to reaction...”

“When we change the way we communicate, we change society”

“Our social tools are not an improvement to modern society, they are a challenge to it.”

“The centrality of group effort to human life means that anything that changes the way groups function will have profound ramifications for everything from commerce and government to media and religion.”

“Society is not just the product of its individual members; it is also the product of its constituent groups.”

“This linking together in turn lets us tap our cognitive surplus, the trillion hours a year of free time the educated population of the planet has to spend doing things they care about. In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects.”

“Digital networks are increasing the fluidity of all media. The old choice between one-way public media (like books and movies) and two-way private media (like the phone) has now expanded to include a third option: two-way media that operates on a scale from private to public.”