“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”

“Where people aren’t having any fun, they seldom produce good work.”

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”