“... Gunpei Yokoi, asked his boss, 'What should I make?' Nintendo chief executive Hiroshi Yamauchi replied, 'Something great.'Game Over Nintendo's Battle to Dominate Videogames”

“You are the first and last indigenous Nintendo.”

“What are you giving him?"Nicola Vileroy tilted her head... " Something to mesmerize and delight him. Something absolutely ethereal that would capture his imagination and not let go. ""Ooh, Nintendo, how lovely!”

“Probably in a parallel universe not far from here, I'm working for Nintendo.”

“When my dad was young he shot marbles. When I was young I played Marble Madness on my Nintendo Entertainment System.”

“Dear Nintendo, We need a new Mario game, where you rescue the princess in the first ten minutes, and for the rest of the game you try and push down that sick feeling in your stomach that she’s ‘damaged goods’, a concept detailed again and again in the profoundly sex negative instruction booklet, and when Luigi makes a crack about her and Bowser, you break his nose and immediately regret it. When Peach asks you, in the quiet of her mushroom castle bedroom ‘do you still love me?’ you pretend to be asleep. You press the A button rhythmically, to control your breath, keep it even.”