“Too Much Knowledge never makes for Simple Decisions.”

“War makes monsters of men, you once said to me Todd. Well, so does too much knowledge. Too much knowledge of your fellow man, too much knowledge of his weakness, his pathetic greed and vanity, and how laughably easy it is to control him.”

“To make a decision, all you need is authority. To make a good decision, you also need knowledge, experience, and insight.”

“A lot of people don't want to make their own decisions. They're too scared. It's much easier to be told what to do.”

“We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it...We believe that we are always better off gathering as much information as possible an depending as much time as possible in deliberation. We really only trust conscious decision making. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world. The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”

“In an environment where there are too many choices, too many decisions, too much information, and too many demands on our cognition, it pays to be judicious about the complexity we voluntarily sign up for. When we make the decision to streamline our lives, we also create time and room to think with focus and intent. In a complex world, time to stand back and look at the big picture, time to consider our options more carefully, time to make more deliberate decisions, and time to breathe are necessities for survival.”