“Winners recognize that even when they aren’t physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connect—and then to sell.”
“Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”
“Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.”
“If government were a product, selling it would be illegal.”
“The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.”
“When you sell a man a book you don't sell him just 12 ounces of paper and ink and glue--you sell him a whole new life.”