“You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and preexisting beliefs. It's not enough to be correct or reasonable or even brilliant. The key to successful communication is to take the imaginative leap of stuffing yourself into your listener's shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart. How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.”

“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn’t even know they wanted.”

“Blame yourself when things go wrong, and give credit to others when things go right. The process of giving other people credit is what it takes to build a team.” Sandberg, one of America’s great team builders, knows exactly what it takes to win.”

“Winners recognize that even when they aren’t physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connect—and then to sell.”

“I have missed more than nine thousand shots in my career. I have lost almost three hundred games. On twenty-six occasions, I have been entrusted to take the game-winning shot . . . and missed. And I have failed over and over and over again in my life. And that is why I succeed. —MICHAEL JORDAN”

“You perceive the world with your five senses. When your mind perceives the world, then the world exists before you. But if we are born without any senses, then how could we perceive the world except as a dream in our minds? But then...dreams often seem as real as the world we see now. Look...If I touch you with this hand, I can remember touching you, but I can't ever prove I did. If reality is nothing more than what is in our mind, then what is the difference between this world and a dream?”

“The Ultimate Rule ought to be: 'If it sounds GOOD to you, it's bitchin'; if it sounds BAD to YOU, it's shitty. The more your musical experience, the easier it is to define for yourself what you like and what you don't like. American radio listeners, raised on a diet of _____ (fill in the blank), have experienced a musical universe so small they cannot begin to know what they like.”