“Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.”

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.”

“A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.”

“While we're living, we need to get over ourselves and accept others if we want to enchant people.”

“Pursuing your passions makes you more interesting, and interesting people are enchanting.”

“Inertia. Guy’s law of enchantment: “People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.”

“Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.”