“Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.”
“Unless you are a fortune-teller, long-term business planning is a fantasy”
“What you do is what matters, not what you think or say or plan.”
“Don't let yourself off the hook with excuses.”
“If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.”
“Obscurity is a good thing. You can fail in obscurity. It removes the fear of failure.”