“A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)”

Jonah Lehrer

Jonah Lehrer - “A few years ago, Tor Wager, a...” 1

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