“Thing about boats is, you can always sell them if you don't like them. Can't sell kids.”

“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”

“You don't really dream about the things you can become if you know you can't become them.”

“Some People..If you could buy them for what they are worth and sell them for what they think they are worth…You would never have to worry about money again.”

“Mr Dibbler can even sell sausages to people that have bought them off him before … And a man who could sell Mr Dibbler’s sausages twice could sell anything”

“When you sell a man a book you don't sell him just 12 ounces of paper and ink and glue--you sell him a whole new life.”