“He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.”
“The final standards do a good job of setting the bar for a more environmentally responsible kind of farming but, as perhaps was inevitable as soon as bureaucratic and industrial thinking was brought to bear, many of the philosophical values embodied in the word "organic" - the sorts of values expressed by Albert Howard - did not survive the federal rule making process.”
“[Government] regulation is an imperfect substitute for the accountability, and trust, built into a market in which food producers meet the gaze of eaters and vice versa.”
“The fast-food hamburger has been brilliantly engineered to offer a succulent and tasty first bite, a bite that in fact would be impossible to enjoy if the eater could accurately picture the feedlot and slaughterhouse and the workers behind it or knew anything about the 'artificial grill flavor' that made the first bite so convincing. This is a hamburger to hurry through, no question. By comparison, eating a grass-fed burger when you can picture the green pastures in which the animal grazed is a pleasure of another order, not a simple one, to be sure, but one based on knowledge rather than ignorance and gratitude rather than indifference. To eat slowly, then, also means to eat deliberately, in the original sense of the word: 'from freedom' instead of compulsion. ”
“Culture, when it comes to food, is of course a fancy word for your mom.”
“According to the surgeon general, obesity today is officially an epidemic; it is arguably the most pressing public health problem we face, costing the health care system an estimated $90 billion a year. Three of every five Americans are overweight; one of every five is obese. The disease formerly known as adult-onset diabetes has had to be renamed Type II diabetes since it now occurs so frequently in children. A recent study in the Journal of the American Medical Association predicts that a child born in 2000 has a one-in-three chance of developing diabetes. (An African American child's chances are two in five.) Because of diabetes and all the other health problems that accompany obesity, today's children may turn out to be the first generation of Americans whose life expectancy will actually be shorter than that of their parents. The problem is not limited to America: The United Nations reported that in 2000 the number of people suffering from overnutrition--a billion--had officially surpassed the number suffering from malnutrition--800 million.”
“I had actually wanted to say something more, to express a wider gratitude for the meal we were about to eat, but I was afraid that to offer words of thanks for the pig and the mushrooms and the forests and the garden would come off sounding corny, and, worse, might ruin some appetites. The words I was reaching for, of course, were the words of grace. But as the conversation at the table unfurled like a sail amid the happy clatter of silver, tacking from stories of hunting to motherlodes of mushrooms to abalone adventures, I realized that in this particular case, words of grace were unnecessary. Why? Because that's what the meal itself had become, for me certainly, but I suspect for some of the others, too: a wordless way of saying grace.”