“To these people, unhappiness was a condition, an intolerable state of affairs. If pills could help, pills were taken. But pills were not going to change the fundamental problem in the construction. Wanting what you can´t have. Looking for self-worth in the mirror. Layering work on top of work and still wondering why you weren´t satisfied - before working some more.”

“If you don’t feel like changing and don’t have the motivation to do it for you then there’s not a single diet or pill that will work.”

“Sometimes, though, I feel that pushing books is a whole lot like pushing medicine. Think of books as pills. I have pills that cure ignorance and pills that cure boredom. I have pills to elevate moods and pills to open people's eyes to the awful truth: uppers and downers as they were. I sell pills to help people find themselves and pills to help them lose themselves when they require escape from the pressures and anxieties of life in a complex society...”

“Homeopathy pills are, after all, empty little sugar pills which seem to work, and so they embody [..] how we can be misled into thinking that any intervention is more effective than it really is.”

“I had to persuade a dog to swallow a pill. I twittered for advice and I got suggestion after suggestion. Most of them didn't work. 'Put the pill in the sausage.' No - that doesn't work. 'Cheese.' No.Then someone said: 'You wrap it in butter and it will slide down.'I tried it and it worked!And I'd learnt how to give a pill to a dog through the magic of Twitter.”

“I was a medic in the Army. I really should have become a doctor. Sometimes, though, I feel that pushing books is a whole lot like pushing medicine. Think of books as pills. I have pills that cure ignorance and pills that cure boredom. I have pills to elevate moods and open people’s eyes to the awful truth: uppers and downers as it were. I sell pills to help people find themselves and pills to help them lose themselves when they require escape from the pressures and anxieties of life in a complex society…”