“This is a book for every fiddler who has realized halfway through playing an ancient Scottish air that the Ramones "I Wanna Be Sedated" is what folk music is really all about, and gone straight into it.”

“When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true.And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent.I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.”What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.”

“I suspect that most authors don't really want criticism, not even constructive criticism. They want straight-out, unabashed, unashamed, fulsome, informed, naked praise, arriving by the shipload every fifteen minutes or so.”

“He heard long ago, in a dream, that one day in every century Death takes on mortal flesh, better to comprehend what the lives she takes must feel like, to taste the bitter tang of mortality: that this is the price she must pay for being the divider of the living from all that has gone before, all that must come after.”

“For me, I would rather read a good book, from a contented author. I don't really care what it takes to produce that.”

“I wonder if I shall ever see her again, and I realize that I scarcely care. I can feel the sheets beneath me, and the cold air on my chest. I feel fine. I feel absolutely fine. I feel nothing at all.”

“I mean, d'you know what eternity is? There's this big mountain, see, a mile high, at the end of the universe, and once every thousand years there's this little bird-" -"What little bird?" said Aziraphale suspiciously. -"This little bird I'm talking about. And every thousand years-" -"The same bird every thousand years?" -Crowley hesitated. "Yeah," he said. -"Bloody ancient bird, then." -"Okay. And every thousand years this bird flies-" -"-limps-" -"-flies all the way to this mountain and sharpens its beak-" -"Hold on. You can't do that. Between here and the end of the universe there's loads of-" The angel waved a hand expansively, if a little unsteadily. "Loads of buggerall, dear boy." -"But it gets there anyway," Crowley persevered. -"How?" -"It doesn't matter!" -"It could use a space ship," said the angel.Crowley subsided a bit. "Yeah," he said. "If you like. Anyway, this bird-" -"Only it is the end of the universe we're talking about," said Aziraphale. "So it'd have to be one of those space ships where your descendants are the ones who get out at the other end. You have to tell your descendants, you say, When you get to the Mountain, you've got to-" He hesitated. "What have they got to do?" -"Sharpen its beak on the mountain," said Crowley. "And then it flies back-" -"-in the space ship-" -"And after a thousand years it goes and does it all again," said Crowley quickly.There was a moment of drunken silence. -"Seems a lot of effort just to sharpen a beak," mused Aziraphale. -"Listen," said Crowley urgently, "the point is that when the bird has worn the mountain down to nothing, right, then-"Aziraphale opened his mouth. Crowley just knew he was going to make some point about the relative hardness of birds' beaks and granite mountains, and plunged on quickly. -"-then you still won't have finished watching The Sound of Music."Aziraphale froze. -"And you'll enjoy it," Crowley said relentlessly. "You really will." -"My dear boy-" -"You won't have a choice." -"Listen-" -"Heaven has no taste." -"Now-" -"And not one single sushi restaurant."A look of pain crossed the angel's suddenly very serious face.”