“If something isn't special, then it's ordinary.”

“It's funny how there can be something special about that one person isn't it?”

“Be ordinary, but bring a quality of awareness to your ordinary life. Bring God to your ordinary life introduce God into your ordinary life. Sleep, eat, love, pray, meditate, but don’t think that you are making or doing something special—and then you will be special.”

“You know what I am?" he says."What?""I'm an ordinary person.""Come on.""I know. Who isn't an ordinary person? How horribly presumptuous to want to be anything else. But I have to tell you. I've been treated as something special for so long and I've tried my hardest to be something special but I'm not, I'm not exceptional, I'm smart enough, but I'm not brilliant and I'm not spiritual or even all that focused. I think I can stand that, but I'm not sure if the people around me can.”

“Modernism isn't a design ethos any more, it's an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role... The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is an identity. And that identity is something we are encouraged to incorporate into our perception of self, that anonymity is proposed as something to emulate. Whimsy and uniqueness are indulgences.”

“Maybe we all just want to feel special, even for a little while, to be fooled for a bit into feeling something besides the truth of our own ordinariness.”