“I was twenty now, and had given up all hope of being a singer or ever getting out of Aston. PA system or no PA system, it wasn’t going to happen. I’d convinced myself that there was no point in even trying, because I was just going to fail, like I had at school, at work, and at everything else I’d ever tried. ‘You ain’t no good as a singer,’ I told myself. ‘You can’t even play an instrument, so what hope d’you have?’”

“I stomped down the hallway, twisted the latch on the front door, and yanked it open.‘Are you… “Ozzy Zig”?’ said Guy Fawkes, in a thick Brummie accent.‘Who wants to know?’ I said, folding my arms.‘Terry Butler,’ he said. ‘I saw your ad.’That was exactly what I’d hoped he was going to say. Truth was, I’d been waiting a long time for this moment. I’d dreamed about it. I’d fantasised about it. I’d had conversations with myself on the shitter about it. One day, I thought, people might write newspaper articles about my ad in the window of Ringway Music, saying it was the turning point in the life of John Michael Osbourne, ex-car horn tuner. ‘Tell me, Mr Osbourne,’ I’d be asked by Robin Day on the BBC, ‘when you were growing up in Aston, did you ever think that a simple advert in a music shop window would lead to you becoming the fifth member of the Beatles, and your sister Iris getting married to Paul McCartney?’And I’d answer, ‘Never in a million years, Robin, never in a million years.’It was a f**king awesome ad.”

“Apart from Tony Iommi – who I’d never seen again since leaving school – I didn’t even know anyone who could play a musical instrument. So, instead, I decided to grow my hair long and get some tattoos. At least I’d look the part.The hair was easy. The tattoos stung like a f**king bastard.”

“‘All I can say is that I lost two of the greatest people in my life,’ I said, trying not to choke up. ‘But it ain’t gonna stop me because I’m about rock’n’roll, and rock’n’roll is for thepeople, and I love people, and that’s what I’m about. I’m going to continue because Randy [Rhoads] would have liked me to, and so would Rachel [Youngblood], and I’m not going to stop, ’cos you can’t kill rock’n’roll.’”

“Even now, I have a lot of trouble understanding why Sharon stayed – or why she married me in the first place, come to think of it. I mean, she was actually afraid of me half the time. And the truth was I was afraid of me, too. Afraid of what I’d do to myself or, even worse, to someone else.”

“I’d always wanted to play an instrument myself, but my folks didn’t have the dough to buy me one, and I didn’t have the patience to learn anyway.My attention span was five seconds.”

“I don’t have anything bad to say about the guy they hired to replace me, Ronnie James Dio, who’d previously been with Rainbow. He’s a great singer. Then again, he ain’t me, and I ain’t him. So I just wish they’d called the band Black Sabbath II.”