“The distance between Don Quixote and the petty bourgeois victim of advertising is not so great as romanticism would have us believe.”

“The goal of religious thinking is exactly the same as that of technological research -- namely, practical action. Whenever man is truly concerned with obtaining concrete results, whenever he is hard pressed by reality, he abandons abstract speculation and reverts to a mode of response that becomes increasingly cautious and conservative as the forces he hopes to subdue, or at least to outrun, draw ever nearer.”

“El mejor modo de castigar a los humanos, es dándoles lo que tanto reclaman.”

“The elevator to success is out of order. You'll have to use the stairs... one step at a time.”

“Selling yourself does not mean boasting about your accomplishments but rather demonstrating security in your goals and your lifestyle so your "customers" feel success and want to emulate it”

“But I cannot forget that, at other times I have been deceived in sleep by similar illusions; and, attentively considering those cases, I perceive so clearly that there exist no certain marks by which the state of waking can ever be distinguished from sleep, that I feel greatly astonished; and in amazement I almost persuade myself that I am now dreaming.”

“Just as faith teaches us that the sovereign felicity of the other life consists in the contemplation of the divine majesty alone, so even now we can learn from experience that a similar meditation, although incomparably less perfect, allows us to enjoy the greatest happiness we are capable of feeling in this life.”