“The market ... demands a signal from you that you're serious, powerful, accepted, and safe.”

“If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”

“When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless.”

“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.”

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin”

“Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.”

“If you're brilliant and undiscovered and underappreciated (in whatever field you choose), then you're being too generous about your definition of brilliant.”