“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”

“Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, "Does it do [x]?", "Do you plan to add [y]?". Finally Jobs said, "Wait wait — put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don't want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”

“Well, yes, but it's not about the football.""You're saying that football is not about football?""It's the sharing," she said. "It's being part of the crowd. It's chanting together. It's all of it. the whole thing.”

“You don't have to say yes to everything, you know. It's okay to say no.”

“I wonder if people will ever say, "Let's hear about Frodo and the Ring." And they'll say, "Yes, that's one of my favorite stories. Frodo was really courageous, wasn't he, Dad?" "Yes, m'boy, the most famousest of hobbits. And that's saying a lot.”

“May we all soon go about as our real selves and take joy in it, saying, yes, yes, to whatever we are.”