“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”

“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”

“Focusing is about saying No.”

“We’re always talking about following your passion. But we’re all part of the flow of history… you’ve got to put something back into the flow of history that’s going to help your community…People will say, this person didn’t just have a passion, he cared about making something that other people could benefit from.”

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“Innovation is the only way to win.”