“Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.”
“What enables the enlightened rulers and good generals to conquer the enemy at every move and achieve extraordinary success is foreknowledge.”
“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”
“Know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy, but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and yourself, you are certain in every battle to be in peril.”
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
“Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.”